BMW reclaims US luxury sales crown from Mercedes
The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler.
Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750.
Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"News Source: ReutersAcuraAudiBMWCadillacInfinitiLexusLincolnMercedes-BenzLuxuryacuraaudibmwcadillacinfinitilexuslincolnluxuryluxury car salesmercedesBMW Information
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Well, this just goes to show you that they are giving buyers what they want, even if it has been at the expense of watering down the "Ultimate Driving Machine" aspects of the brand. They also happen to be the only brand that is doing some truly interesting things with both EVs and clean Diesels. I realize that with these gas prices those aren't high priorities for shoppers, but I still care about them and BMW appears to as well.
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