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This week, Good Safari Magazine, founded by former safari guide Henry Hallward, announced the winners of the annual Safari Awards, a list of the best safari properties in Africa. Hallward notes that there's a growing trend in underwater safaris. Zanzibar's Fundu Lagoon took the award for best marine safari this year. Situated on the Indian Ocean, Fundu Lagoon is ideal for exploring the region's marine life. Fundu is considered a PADI five-star resort. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":true,"x":0,"y":0,"pos":1,"title":"The best African safaris"}
Norman Carr Walking Safaris won the award for best safari experience overall. Operating for 60 years, and now with 60 camps throughout Zambia, Norman Carr has often led the way in innovation in the African safari industry. They were the first to introduce walking safaris, the first to introduce luxury tents, and the first safari operators to have an all-Zambian team of guides. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":2,"title":"The best African safaris"}
Located in South Africa's Madikwe Game Reserve, Jamala Madikwe Royal Safari Lodge is a prime example of how safari dining has reached new heights in recent years. Winner of the award for best safari cuisine, Jamala Madikwe employs award-winning chef Nico Verster to create an international mix of five-star fare. Guests can dine on decks overlooking the resort's private water hole. Jamala Madikwe is also home to the 'sofa safari' -- where guests can watch animals at the water hole from the comfort of the couch. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":3,"title":"The best African safaris"}
Malawi's Kaya Mawa won the award for most romantic safari property this year. It's not the place to spot the "Big Five", though the resort, situated on Likoma Island off Lake Malawi, plays host to one of the world's most diverse underwater communities. It is an ideal spot for anyone wanting to take their safari underwater. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":4,"title":"The best African safaris"}
Sasaab, located on the bank of Kenya's Ewaso Nyiro river, won the award for best safari spa. Spas have become a standard amenity at safari properties in Africa. Sasaab stands out for its luxurious design -- each of the nine Moroccan-inspired rooms comes with a private plunge pool, and the scenic outdoor spa is built directly into the rocks. The spa also uses Liz Earle skin care products, as well as local natural ingredients, including Kenyan coffee. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":5,"title":"The best African safaris"}
Serbian Camp, in Kenya's Maasai Mara, won best safari guiding team this year. Guests have their own vehicle, meaning they can plan their own itinerary. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":6,"title":"The best African safaris"}
Bostwana's Okavango Horse Safaris won the award for best riding safari this year. Guests can get up close to the animals from the vantage point of their horse. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":7,"title":"The best African safaris"}
Chinzombo won the best new safari property at the Safari Awards this year. The Zambian property is made up of six villas, each with a private pool, Wi-Fi and cooled sleeping areas. The place was designed by award-winning architects Silvio Rech & Lesley Carstens. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":8,"title":"The best African safaris"}
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Ant's Nest, which sits on a private game reserve in South Africa, was a runner-up for best family safari in this year's Safari Awards. The resort offers horseback safaris for all ages, and has a range of kid-centric amenities, including a sand pit, trampoline and badminton court, as well as a heated pool. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":9,"title":"The best African safaris"}
Hallward notes that more lodges have an ecological focus. Botswana's Footsteps Across the Delta won the award this year for ecological responsibility. This is one for no-nonsense wilderness fans. Expert guides lead guests on foot through the untamed region of the Okavango Delta. Accommodation takes place in a canvas tent, and food is prepared by a local chef in the 'bush kitchen.'cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":10,"title":"The best African safaris"}HIDE CAPTIONThe best African safarisThe best African safarisThe best African safarisThe best African safarisThe best African safarisThe best African safarisThe best African safarisThe best African safarisThe best African safarisThe best African safaris<<<
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10>>>Event.observe(window,'load',function(){if(typeof(cnn_adbptrackpgalimg) == 'function' && typeof(cnnArticleGallery) != 'undefined'){cnn_adbptrackpgalimg(cnnArticleGallery.currentImageList[0].image,"Stressed out? Find sanctuary in sub-Saharan Africa");}});STORY HIGHLIGHTSAfrica has a multitude of healing traditions and ingredientsThe spa industry in Africa is soaring. It's the fastest growing market for wellness tourismThere is opportunity for beauty brands and resorts to showcase these traditions to the worldEvery week, Inside Africa takes its viewers on a journey across Africa, exploring the true diversity and depth of different cultures, countries and regions.(CNN) -- Looking for a spa break? In the past, the world's chill-seekers might have ventured to Thailand or India to get their massage fix. In the future, they're more apt to be Africa-bound.
A new report in the Global Spa and Wellness Monitor puts Sub-Saharan Africa as the world's fastest growing region for wellness tourism. The number of spas has tripled since 2007, and spa revenue has leaped 184%.The number of those lured to the continent for a little R&R has also soared. 2013 saw 4.2 million wellness tourists -- a 90% increase from 2012. As a testament to this growth, this year's annual Global Spa and Wellness Summit took place in Morocco -- the first time the event was held on African soil.
"Africa is seen as the final frontier. It's virgin territory," says Magatte Wade, the Senegal-born founder and CEO of beauty brand Tiossan, and a keynote speaker at the summit. She attributes the continent's spike in spas not only to the increase of international travelers, but to the growth of the consumer class within Africa.
"The middle class is growing, there are more African billionaires right now, and then you have people like me, who've had the opportunity to live all over the world and have money to spend, and want to go back home and have the same top-of-the-line service you have in New York or Tokyo," she says.
Sasaabspa in KenyaCourtesy Safari Awards The wellness trend has also started to leak into Africa's safari industry, according to Henry Hallward, founder of both the Good Safari Guide and the Safari Awards, and former chairman of the African Tourism and Travel Association. Hallward estimates there are 9,000 safari lodge operators today, up from approximately 400 in 1995. Pampering, he admits, has also become a stronger focus."Almost every safari lodge that I'm aware of has added into its suite of services either massage, or else an entire spa branded by product suppliers," he says.
A geographical shift
Even countries that were once eschewed due to political concerns are set to emerge as wellness hotspots. Hallward says he's seen growth in markets such as Ethiopia and even the Sudan, "now that the politics has calmed down."
Magatte Wade, a Senegal origin entrepreneur based in the US. He is also noticing a shift in the type of safaris on offer. The old formula of trekking the "Big Five" in the Masai Mara from the comfort of a jeep is outdated. Instead, safaris are becoming more active, and different countries are starting to specialize in niche versions."Botswana has become the center for safaris on horseback, while Malawi and Zambia are emerging for the underwater wildlife experience," he says.
Wade too is also noticing growth in regions that were once considered off-limits.
"Angola is getting up there, and Rwanda is starting to pay attention. It's still in its infancy there, but it will grow fast," she says.
A taste of the continent
Wade says there is an incredible opportunity for new properties to embrace the numerous healing traditions and natural ingredients indigenous in the continent. Her product line, which boasts Senegalese black seed oil, is one of the few to do so, but Wade is hoping it's a trend that will spread.
There is a richness and diversity that we need to tap into
Magatte Wade, Tiossan"There are 54 countries in Africa, and each of these has dozens upon dozens of different healing rituals. There is a richness and diversity that we need to tap into," she says.
So far only a handful of brands have taken a similar track -- such as the South African spa brand Healing Earth, which incorporates local ingredients like Kalahari melon or mongongo nut. Wade worries about the implications if more don't follow suit:
"If we're not careful, the wellness industry will come and put a blanket over what we already have. They'll bring the Asian- and European-inspired traditions they already know, and what we've had for thousands of years will be lost," she warns.
Read: How Namibia saved wildlife by paying off poachers
Read: South Africa's desert of flowers
Read: Why are 100 rhinos about to board a plane?
.OB_SB_1, .OB_SB_2 { padding:0px; }#outbrain_container_1_stripBox .strip-like, #outbrain_container_2_stripBox .strip-like { font-size:18px; }#ob_strip_container_rel_1_stripBox { }#ob_strip_container_rel_1_stripBox .item-container, #ob_strip_container_rel_2_stripBox .item-container { padding-top:8px;border-top:1px solid #E5E5E5; }.ob_box_cont ul li { display:block; height:60px; list-style-type:none; padding-top:8px; padding-bottom:7px; position:relative; width:100%; border-top:1px solid #E5E5E5}.ob_box_cont ul li .ob-rec-link-img {float:left;}.ob_box_cont ul li .ob-rec-link-img a {display: block; float: left; height: 50px; padding: 3px; position: relative; width: 90px;}.ob_box_cont ul li .ob-text-content {padding-left:105px;}.ob_box_cont ul li .ob-text-content a {font:bold 12px/15px arial !important;}.ob_box_cont ul li .ob-rec-link-img a .ob_video {position:absolute; top:5px; left:5px;}Part of complete coverage on Inside Africa11 ways to see Africa from the air November 6, 2014 -- Updated 1557 GMT (2357 HKT)
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