Rwandan fashion tailored for world

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'http://www.cnn.com/2014/11/27/world/africa/christine-creative-collections-rwanda-fashion/index.html' : 'http://www.cnn.com'+location.pathname;cnnad_newTileIDGroup(['970x66_top','300x250_rgt','300x250_rgt2','336x280_rgt','336x850_rgt','300x150_rgt','728x90_top','728x90_bot','BG_Skin','120x90_bot1','120x90_bot2','120x90_bot3']);cnnad_newTileIDGroup(['607x95_adlinks','336x280_adlinks']); EDITION:  INTERNATIONALU.S.MÉXICOARABICTV:  CNNiCNN en EspañolSet edition preferenceSign upLog in//Event.observe(window, 'load', function() {//$('hdr-search-box').focus();//});#hdr-editions a { text-decoration:none; }#cnn_hdr-editionS { text-align:left;clear:both; }#cnn_hdr-editionS a { text-decoration:none;font-size:10px;top:7px;line-height:12px;font-weight:bold; }#hdr-prompt-text b { display:inline-block;margin:0 0 0 20px; }#hdr-editions li { padding:0 10px; }#hdr-editions ul li.no-pad-left span { font-size:12px; }.hdr-arrow-intl, .hdr-arrow-us, .hdr-arrow-us2 { left:148px; }.hdr-arrow-us2 { left:180px; }HomeVideoWorldU.S.AfricaAsiaEuropeLatin AmericaMiddle EastMoneyWorld SportEntertainmentTechTraveliReport.cnn_stryspccvrgehdr{background:#fff url('http://i.cdn.turner.com/cnn/.element/img/3.0/mosaic/bg_speccov_hdr.gif') 0 0 repeat-x}.cnn_stryspcvh1{position:relative;height:74px;background:transparent url('http://i.cdn.turner.com/cnn/.element/ssi/story/3.0/banner/intl.african.startup.inc/african.startup.jpg') 50% 0 no-repeat;overflow:hidden}.cnn_stryspcvh2{font:bold 10px/12px arial;color:#666;padding:0 0 2px}.cnn_stryspcvh3{font-family:arial,helvetica,sans-serif;font-weight:700;font-size:18px;line-height:21px}.cnn_stryspcvh4{position:absolute;z-index:1000;float:left;display:inline;margin:30px 0 0 10px}.cnn_stryspcvh5{float:right;display:inline;text-align:right;margin:30px 10px 0 0}.cnn_stryspcvh20{padding:0 0 2px}.cnn_stryspccvrgebot{height:3px;background:#e6e6e6}.cnn_stryspccvh6{width:100%;height:74px;text-align:center;left:0}.cnn_stryspccvh6 a{display:block;width:358px;height:74px;margin:0 auto}Part of complete coverage onAfrican Start-UpSHARE THISPrintEmailMore sharingRedditStumbleUponDelicious/* push in config for this share instance */cnn_shareconfig.push({"id" : "cnn_sharebar1","url" : "http://www.cnn.com/2014/11/27/world/africa/christine-creative-collections-rwanda-fashion/index.html","title" : "From bedroom to boutique: Handmade fashion with a Rwandan heart"});From bedroom to boutique: Handmade fashion with a Rwandan heartBy Marc Hoeferlin and Phoebe Parke, for CNN December 17, 2014 -- Updated 1409 GMT (2209 HKT)window.CNN = window.CNN || {};(function setupContentMeta(ns) {ns.ContentMetadata = ns.ContentMetadata || {};ns.ContentMetadata.pageTopGallery = {};}(CNN));if (typeof cnnArticleGallery=="undefined"){var cnnArticleGallery={};if(typeof cnnArticleGallery.currentImageList=="undefined"){cnnArticleGallery.currentImageList=[];}}var expGalleryPT00=new ArticleExpandableGallery();expGalleryPT00.setImageCount(5);expGalleryPT00.setAdsRefreshCount(3);//cnn_adbptrackpgalimg("Christine Creative Collections", 1);.cnn_html_slideshow_metadata > .cnn_html_media_utility::before{color:red;content:'>>';font-size:9px;line-height:12px;padding-right:1px}.cnnstrylccimg640{margin:0 27px 14px 0}.captionText{filter:alpha(opacity=100);opacity:1}.cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:#004276;outline:medium none}.cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px}Christine Mbabzi started designing clothes in her bedroom in Rwanda. In March 2014 she made her dream of owning her own store a reality. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":true,"x":0,"y":0,"pos":1,"title":"Christine Creative Collections"}The store, located in Kigali, sells uniquely designed clothes, shoes and bags -- all handmade from African prints. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":2,"title":"Christine Creative Collections"}Mama Ngawerie helps Mbabazi tailor clothes to customers' exact needs in a private area of the shop. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":3,"title":"Christine Creative Collections"}
" border="0" height="360" id="articleGalleryPhoto004" style="margin:0 auto;display:none" width="640"/>"We make bags with African designs, we make shoes with African fabrics, we make different designs of clothes, depending on what the customer is requiring," says Mbabazi.
cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":4,"title":"Christine Creative Collections"}The young entrepreneur has big ambitions for her store. She says she wants to sell abroad and become a household name. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":5,"title":"Christine Creative Collections"}HIDE CAPTIONChristine Creative CollectionsChristine Creative CollectionsChristine Creative CollectionsChristine Creative CollectionsChristine Creative Collections<<<12345>>>Event.observe(window,'load',function(){if(typeof(cnn_adbptrackpgalimg) == 'function' && typeof(cnnArticleGallery) != 'undefined'){cnn_adbptrackpgalimg(cnnArticleGallery.currentImageList[0].image,"From bedroom to boutique: Handmade fashion with a Rwandan heart");}});STORY HIGHLIGHTSChristine Mbabazi started making clothes in her bedroom and now owns her own store She hand makes clothes, shoes and bags using African fabricMbabazi has plans to become a household name and sell abroadEditor's note: Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.

(CNN) -- When Christine Mbabazi started designing clothes in her bedroom in the Rwandan capital of Kigali, she had big ambitions. Now the owner of her own store -- Christine Creative Collections -- she has even bigger plans: turning her fashion boutique into a household name.

"The brand is promoting African fabric and African designs, with my creativity, and developing it to the rest of the world," says the young entrepreneur.

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Launched last March, Mbabazi's startup produces and sells a wide variety of eye-catching fashion items, including bags, shoes and clothes. Mbabazi says Rwanda is at the very heart of her brand, so every creation in her store is handmade with locally-sourced materials.

It's still a big challenge convincing people you can go to work when you have a African fabric suit.
Christine Mbabazi, CCC"I love the African fabric," she says. "[Growing up] I liked looking unique, [so] I used to cut my clothes in different ways -- I used to change them, I used to sew with my hands. It all inspired me to come up with what I have today."

Mbabazi, who is also a radio presenter, makes use of social media to reach new customers, but says she has found it difficult to convince people that traditional fabrics are acceptable in formal settings.

"My friends saw me and saw I was very unique in parties, weddings, even at work -- that's how the word spread out. It's still a big challenge convincing people you can go to work when you have a African fabric suit but we are still fighting those small challenges."

Her next step is to take the brand, which she calls CCC for short, out of Rwanda. "I want to be exporting things made in Rwanda," she says, "so that when you are in Europe and you see something, you're like this is from CCC."

Find out more about Mbabazi's business and her creations in the video below.

$j(function(){ CNNVIDEO( 'playerarea', { video: 'business/2014/11/25/spc-african-start-up-christines-creative-collections.cnn', thumb: 'http://i2.cdn.turner.com/cnn/dam/assets/141126115552-christine-creative-collections-christine-necklace-looking-down-story-top.jpg', preset: 'storypage' });});Read this: Ugandan t-shirt brand devoted to '100% African-made'

Read this: Meet 12 brilliant African entrepreneurs under 22

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.cnn_strycrcntrnwsp .cnn_mtpmore { padding:10px 0px 1px 0px; }.cnn_stryccnwsp2 .cnn_stryccnwsp3 { width:100% }Most PopularToday's five most popular storiesLife inside the densest place on earth: Remembering Kowloon Walled CityNorth Korea's Internet still spotty2015: The year ahead in aviationLeading Women's most inspiring women of 2014 10 of the best safaris for 2015.OB_SB_1, .OB_SB_2 { padding:0px; }#outbrain_container_1_stripBox .strip-like, #outbrain_container_2_stripBox .strip-like { font-size:18px; }#ob_strip_container_rel_1_stripBox { }#ob_strip_container_rel_1_stripBox .item-container, #ob_strip_container_rel_2_stripBox .item-container { padding-top:8px;border-top:1px solid #E5E5E5; }.ob_box_cont ul li { display:block; height:60px; list-style-type:none; padding-top:8px; padding-bottom:7px; position:relative; width:100%; border-top:1px solid #E5E5E5}.ob_box_cont ul li .ob-rec-link-img {float:left;}.ob_box_cont ul li .ob-rec-link-img a {display: block; float: left; height: 50px; padding: 3px; position: relative; width: 90px;}.ob_box_cont ul li .ob-text-content {padding-left:105px;}.ob_box_cont ul li .ob-text-content a {font:bold 12px/15px arial !important;}.ob_box_cont ul li .ob-rec-link-img a .ob_video {position:absolute; top:5px; left:5px;}Part of complete coverage on African Start-UpHoney queens taste successDecember 23, 2014 -- Updated 1049 GMT (1849 HKT)In north-west Cameroon, a cooperative of women beekeepers gently nurture hives in the rural outskirts of the town of Bamenda. East African tunes on your mobileDecember 17, 2014 -- Updated 1223 GMT (2023 HKT)East Africa's vibrant music scene has been steadily gaining exposure, and now entrepreneurs and investors are catching on.Liberia's ill economy fights backNovember 28, 2014 -- Updated 1503 GMT (2303 HKT)As the economic impact of Ebola in Liberia deepens, workers and entrepreneurs are struggling to deal with the crisis. Move over taxi! November 28, 2014 -- Updated 1347 GMT (2147 HKT)While public transport networks improve in many African cities, taxis remain a common mode of getting around. Is this three-wheeler about to change that? From bedroom to boutique December 17, 2014 -- Updated 1409 GMT (2209 HKT)Christine Mbabazi started designing clothes in her bedroom, now a store owner, she has bigger plans; to become household name. Surf's up! Catching waves in DakarNovember 14, 2014 -- Updated 1046 GMT (1846 HKT)Dakar is the vibrant home of a growing community of surfers taking advantage of the warm weather, year-round waves and cheap flights. Bike tour gives taste of township lifeNovember 19, 2014 -- Updated 1201 GMT (2001 HKT)Jeffrey Mulaudzi's tourism business is a learning experience on two wheels, giving visitors an opportunity to see the local lifestyle up close. Life in Goma just got sweeterNovember 3, 2014 -- Updated 1448 GMT (2248 HKT)War long made Goma a difficult place to live in, but one woman has set out to change that -- and she's using soft croissants and fresh coffee.Uganda's very own Willy Wonka duo October 29, 2014 -- Updated 1153 GMT (1953 HKT)When you think chocolate, you probably don't think Uganda. But if two local entrepreneurs have their way, you will soon...Making millions by shining shoesOctober 28, 2014 -- Updated 1246 GMT (2046 HKT)If someone has shined your shoes in a South African airport, it's probably thanks to Lere Mgayiya.Designer revamps African fashionSeptember 8, 2014 -- Updated 0924 GMT (1724 HKT)Meet Kemi Kalikawe, the owner of Naledi Lifestyle Store which specializes in fashion and household items in Dar es Salaam.Ugandan street kids reinvent the wheelSeptember 23, 2014 -- Updated 1044 GMT (1844 HKT)On the streets of the Ugandan capital of Kampala, scores of vulnerable children face uncertain futures. Trendy tees redefining AfricaSeptember 3, 2014 -- Updated 1550 GMT (2350 HKT)Translating local charm into eye-catching designs, Definition Africa is a booming t-shirt retailer staying true to its Ugandan roots. Designer turns nature into jewelryAugust 21, 2014 -- Updated 1046 GMT (1846 HKT)Janet Fredman Designs transforms modest materials such as seeds, wood and leather into high-end jewelry. More from African Start-UpSee the full coverage of CNN's African Start-Up -- the show that follows entrepreneurs across the continent making their dreams become reality.

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