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World SportEntertainmentTechTraveliReport.cnn_stryspccvrgehdr{background:#fff url('http://i.cdn.turner.com/cnn/.element/img/3.0/mosaic/bg_speccov_hdr.gif') 0 0 repeat-x}.cnn_stryspcvh1{position:relative;height:74px;background:transparent url('http://i.cdn.turner.com/cnn/.element/ssi/story/3.0/banner/intl.african.startup.inc/african.startup.jpg') 50% 0 no-repeat;overflow:hidden}.cnn_stryspcvh2{font:bold 10px/12px arial;color:#666;padding:0 0 2px}.cnn_stryspcvh3{font-family:arial,helvetica,sans-serif;font-weight:700;font-size:18px;line-height:21px}.cnn_stryspcvh4{position:absolute;z-index:1000;float:left;display:inline;margin:30px 0 0 10px}.cnn_stryspcvh5{float:right;display:inline;text-align:right;margin:30px 10px 0 0}.cnn_stryspcvh20{padding:0 0 2px}.cnn_stryspccvrgebot{height:3px;background:#e6e6e6}.cnn_stryspccvh6{width:100%;height:74px;text-align:center;left:0}.cnn_stryspccvh6 a{display:block;width:358px;height:74px;margin:0 auto}Part of complete coverage onAfrican Start-UpSHARE THISPrintEmailMore sharingRedditStumbleUponDelicious/* push in config for this share instance */cnn_shareconfig.push({"id" : "cnn_sharebar1","url" : "http://www.cnn.com/2014/12/17/world/africa/mdundo-african-download-site/index.html","title" : "\'Mdundo\': East African tunes for the mobile generation"});'Mdundo': East African tunes for the mobile generationBy Phoebe Parke, for CNNDecember 17, 2014 -- Updated 1223 GMT (2023 HKT)window.CNN = window.CNN || {};(function setupContentMeta(ns) {ns.ContentMetadata = ns.ContentMetadata || {};ns.ContentMetadata.pageTopGallery = {};}(CNN));if (typeof cnnArticleGallery=="undefined"){var cnnArticleGallery={};if(typeof cnnArticleGallery.currentImageList=="undefined"){cnnArticleGallery.currentImageList=[];}}var expGalleryPT00=new ArticleExpandableGallery();expGalleryPT00.setImageCount(10);expGalleryPT00.setAdsRefreshCount(3);//cnn_adbptrackpgalimg("Mdundo\'s top 10 artists - 1. Sauti Sol ", 1);.cnn_html_slideshow_metadata > .cnn_html_media_utility::before{color:red;content:'>>';font-size:9px;line-height:12px;padding-right:1px}.cnnstrylccimg640{margin:0 27px 14px 0}.captionText{filter:alpha(opacity=100);opacity:1}.cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:#004276;outline:medium none}.cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px}
Kenya-based afro pop group Sauti Sol, which is made up of Bien-Aime Baraza, Willis Austin Chimano, Savara Mudigi and Polycarp Otieno, tops the list of Mdundo's most downloaded artists.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":true,"x":0,"y":0,"pos":1,"title":"Mdundo\'s top 10 artists - 1. Sauti Sol "}
R'n'B singer Jux grew up in Dar es Salaam, Tanzania and has been making music since 2005. His first R'nB single was produced by Manecky, and it goes by the name "Nimedata." cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":2,"title":"2. Jux"}
This group takes its name from a word in a Kenyan dialect meaning "light." Bryan Chweya, Maureen Kunga and Wambui Ngugi met in 2008 and wrote a few songs for fun -- and have been performing all over Nairobi since then. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":3,"title":"3. Elani "}
Kenyan artist Size 8 recently moved into gospel music -- but despite the change she is still topping the charts with her current hit song "TamTam remix." She is married to top Gospel Deejay MO. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":4,"title":"4. Size 8 "}
Another gospel artist from Kenya, Bahati's musical journey started in 2013 with the release of his first single and video titled "Siki Ya Kwanza." Now he has a total of seven awards, including include Best Male Artist at the Coast Awards 2013. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":5,"title":"5. Bahati "}
Wachira Gatama, Kenneth Muya- Kenchez and Mordecai Mwini make up H Art the Band. They bring vocal talent, poetry, spoken word, rap drama and dance into their work. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":6,"title":"6. H Art the band "}
Jaguar, a.k.a. Charles Njagua Kanyi, is a popular Kenyan musician. The video for his latest single, "Kioo," was filmed in one of Kenya's largest correctional facilities, the Industrial Area Remand Prison. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":7,"title":"7. Jaguar "}
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Rabbit, a Kenyan artist who released his debut album in 2008, blends hip-hop sounds with African folk music to create his distinctive tunes.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":8,"title":"8. Rabbit Kaka Sungura "}
Nameless, who is also known as David Matheng,e won a Kenyan music contest in 1999 and shot to fame. Since then he has had a number one single, toured East Africa and is an Architecture graduate, according to MTV Base. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":9,"title":"9. Nameless "}
Songelaeli Joseph Mwagala, better known as Songa, was born in Singida and raised in Dar es Salaam. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":10,"title":"10. Songa "}HIDE CAPTIONMdundo's top 10 artists - 1. Sauti Sol 2. Jux3. Elani 4. Size 8 5. Bahati 6. H Art the band 7. Jaguar 8. Rabbit Kaka Sungura 9. Nameless 10. Songa <<<
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10>>>Event.observe(window,'load',function(){if(typeof(cnn_adbptrackpgalimg) == 'function' && typeof(cnnArticleGallery) != 'undefined'){cnn_adbptrackpgalimg(cnnArticleGallery.currentImageList[0].image,"'Mdundo': East African tunes for the mobile generation");}});STORY HIGHLIGHTSEast African music platform Mdundo has a library of 20,000 songs Music lovers can download old and new tracks for free within a limit6,000 artists have singed up and 250,000 people have downloaded music so far Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.(CNN) -- Pulsating beats, electrifying melodies and irresistible grooves -- East Africa's vibrant music scene has been steadily gaining exposure, and now entrepreneurs and investors are catching on.
Two years after its launch, Mdundo, a Kenya-based online music distributor, has grown into a major provider of East African music with a 20,000 track strong library on its mobile web platform.Currently growing by over 200 songs each week, the company says some 6,000 artists have so far signed up to the service. Customers can download old and new tracks for free within a limit, or pay 300 Kenyan shillings (around $3) a month for unlimited access without adverts. Unsurprisingly, Mdundo accepts payment in the mobile currency M-Pesa or Safaricom airtime.
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Stopping car crime with a text messageAside from providing a useful service for music-loving mobile users, Mdundo is also helping to raise the profile of East African artists. Lesser known singers, rappers and bands can reach a wider audience by signing up and uploading their tracks. They can also monitor downloads and get paid a share of the revenue from those downloads."There are no central rights holders of music in Africa and it's therefore extremely hard to manage rights and offer a complete library to the consumers," says CEO and co-founder Martin Nielsen.
"For that reason illegal sites normally have the biggest library because they don't clear any rights."
Rapid growth
Mdundo is funded by Google-backed 88mph, a seed fund and accelerator that focuses on investing in web and mobile startups that target the African markets.
The business started as a conversation between founders Francis Amisi and Martin Nielsen, and investors 88mph. Four months later, the team had recruited 11 more members and created a beta version of Mdundo.
There are no central rights holders in Africa, it's therefore extremely hard to offer a complete library to the consumers.
Martin Nielsen, Mdundo CEO and co-founderAfter a month, in December 2012, the service officially launched in partnership with Airtel Kenya.
In 2013, 1,000 East African artists signed up to the service and more than 1,000,000 Kenyan shillings (around $11,000) was paid to artists in royalties.
The company places adverts in the music as another revenue stream, capitalizing on its reported reach of 20,000 active users per week. And now, with advertising clients including Microsoft, Samsung and Nokia, 6,000 artists signed up and 250,000 people having downloaded music, the startup has ambitious plans for the future.
"Within the past 12 months, Mdundo's library has been five-doubling and is now including music from more than 12 African countries," says Nielsen.
Click through the gallery above to find out which are the top 10 downloaded artists on Mdundo.
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